Shady, unauthorized 3rd party retailers can be found all around the online arena. According to the International Anti-Counterfeiting Coalition, counterfeiting is a $600 billion a year problem. Educate your customers so they avoid the “too good to be true” deals. Spread the word through your social media accounts such as facebook or bring it up in conversation when your customers make a purchase.
Just 1-day’s worth of counterfeit products returned to mophie by unknowing counterfeit victims.
This photo shows a snap shot of 1-day’s worth of counterfeit products sent to mophie from unknowing counterfeit victims. Make sure your customers know that purchasing from kiosks, flea markets, and unauthorized online stores is questionable. If a deal is too good to be true, it’s more than likely that they will end up with a shoddy, cheap imitation.
This past Cyber Monday the Department of Homeland Security helped seize more than 700 websites selling counterfeit goods. The goods ranged from electronics to sportswear to jewelry.
For more information on the global problem of counterfeiting, check out the International Anti-Counterfeiting Coalition website: www.iacc.org